Push notifications have become a popular way for marketers to reach their target audience and engage with them. The success rate of push notifications in 2023 is determined by several metrics, including delivery rate, open rate, click-through rate (CTR), and conversion rate.

Push notifications have a delivery rate of 90%, which is 50% higher than the open rate of emails. This means push notifications are more likely to reach their intended audience than emails. However, the available speed of push notifications varies depending on the platform. On Android, the open rate ranges from 49% to 95%, with a median of 81%, while on iOS, it ranges from 29% to 73%, with a median of 51%.

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